The Chronicle of Philanthropy: Article on Outcomes
June 4, 2014
Stop Measuring Activities and Start Measuring Outcomes
May 28, 2014 by Jason Saul
In my 20-plus years working in the nonprofit world, one of the most common mistakes I’ve seen nonprofits make is measuring activities instead of outcomes. I understand why: Measuring activities is easier, and nonprofits have limited time to dedicate to measurement. But measuring activities isn’t going to help nonprofits demonstrate their value and secure more funds.